Privacy Policy

At Bella Boutique London, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, purchase our jewelry, or interact with our customer support teams.

By using our website, you consent to the data practices described in this policy.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you. This includes:

Identity & Contact Data: Your name, billing address, delivery address, email address, and phone number.
Financial Data: Payment card details and transaction histories. (Note: Payments are securely processed via third-party providers; we do not store your raw card details on our servers).
Technical Data: Your IP address, browser type, location data, operating system, and tracking details collected via cookies about how you interact with our website.
Marketing Data: Your preferences in receiving marketing updates from us and your communication preferences.

2. How We Collect Your Data

We use different methods to collect data from and about you, including:

Direct Interactions: Information you provide by filling out forms on our site, creating an account, subscribing to our newsletter, or contacting customer support.
Automated Technologies: As you browse our website, we automatically collect Technical Data via cookies, server logs, and similar technologies.
Third Parties: We may receive data about you from analytics providers (like Google Analytics) and payment fulfillment services.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data to:

Fulfill Orders: Process payments, manage deliveries, handle returns, and update you on order status.
Provide Support: Respond to your inquiries submitted via our Contact Us page or customer care channels.
Improve Our Site: Analyze website traffic and user behavior to deliver a smoother shopping experience.
Send Marketing Communications: With your explicit consent, we may send you elegant updates about new jewelry collections, exclusive promotions, or boutique events. You can opt out at any absolute time by clicking the "Unsubscribe" link in any email.

4. Sharing Your Data

We do not sell your personal data to third parties. We only share your data with trusted service providers essential to running our boutique, including:

Delivery couriers and postal services to ship your jewelry.
Secure payment gateways (e.g., Stripe, PayPal) to process transactions safely.
Website hosting, analytics, and marketing platforms (e.g., Wix, email marketing software) to keep our services running smoothly.
Legal authorities, if strictly required by law to prevent fraud or protect safety.

5. Cookies and Tracking

Our website uses cookies to enhance your browsing experience, remember your shopping bag items, and analyze website performance. You can choose to accept or decline cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the store.

6. Data Security

We have put in place robust security measures to prevent your personal data from being accidentally lost, altered, disclosed, or accessed in an unauthorized way. In addition, we limit access to your personal data to those employees and partners who have a strict business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (usually up to 6-7 years for tax and transactional records in the UK).

8. Third-Party Links

Our website may include links to third-party websites, plug-ins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.